About Us

Dog Tag Art is a website for pet lovers, artists, and fans to show off their creativity with cool ID tags and pet photos. We print user-submitted art on classy, durable ID tags. We're making pet's look cool with functional art. It's fun. Will you join us?

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off.  One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned.  Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number."  Jack was  traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.  

Jack and Maggie

The solution to that problem was launched in May of 2010.  "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter.  It will also show any address you choose on a Google Map.  It lets finders see important info about your pet immediately.

While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in it's own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare.  It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.  


Scott Freshwater
Scott Freshwater provided the seed funding and valuable business coaching. Scott is an accomplished business man with an MBA from Southern Methodist University. In August 2009, with Scott's help, Jack won a "Technology Business Plan Competition" that was designed to give a boost to a company nearly "ready for production."  A panel of judges chose our plan and presentation out of 14 other businesses and granted the business $25,000.  




Russ Barker

In December of 2009 Jack was joined by Russell Barker, an operations manager with over 10 years experience in the e-commerce field, who saw great potential in Dog Tag Art. Russ has an educational background in Multimedia Art and Design. He oversees the production line and is responsible for getting beautiful tags made and into customer's mail boxes. He is also very hands-on with many projects within the company and contributes weekly informational blog articles to the site.




Galen Deming

Galen Deming joined the team in the Spring of 2011 to help manage production. He is also a talented designer with a background in Media Arts that can do everything from web graphics to animations. In his free time Galen likes to hike and hang out with his cat Sally.





Watch this video to see a typical day at Dog Tag Art:



Our company is located in the beautiful mountains of western North Carolina:

343 Hazel Mill Road
Asheville, NC 28806

(it's a mile from downtown Asheville, NC)

Telephone: 855-364-8242
Email: hihowareyou [at] dogtagart.com


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