About Us

We help keep best friends together with style.

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off.  One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned.  Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number."  Jack was  traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.  

Jack and Maggie

The solution to that problem was launched in May of 2010.  "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter.  It will also show any address you choose on a Google Map.  It lets finders see important info about your pet immediately.

While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in it's own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare.  It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.  


Russ Barker

In December of 2009 Jack was joined by Russell Barker, an Operations Manager with over 10 years experience in the e-commerce field, who saw great potential in Dog Tag Art. Russ has an educational background in Multimedia Art and Design. He oversees the overall day to day operations here at Dog Tag Art and is a veritable jack-of-all-trades around the office. He is also very hands-on with many projects within the company. When not busy raising his two boys and taking care of business, Russ enjoys video games, reading, and watching various movies and television series.




Galen Deming

Galen Deming joined the team in the Spring of 2011 to help manage production. He is currently the Design and Production Manager at Dog Tag Art as well as a talented graphic designer with a background in Media Arts. Galen is the go to guy for web graphics, animations, videos and new product design. In his free time Galen likes to hike and hang out with his cat Sally.





Ryan Deal

Ryan joined the Dog Tag Art crew in the Spring of 2012. He has a professional background in event production and experiential marketing and a BA in political science. Ryan is the Wholesale Services Manager for Dog Tag Art and has taken a lead role in customer service and sales. He also remains vigilant in the upkeep of positive team morale. When he has free time he likes to garden, take hikes with his chihuahua Frijol, find great spots to swim and fabricate political conspiracy theories. Ryan is also very involved in the local Asheville Ultimate Frisbee community.




Pia Wuerfel

Graphic designer and cat person, Pia Wuerfel joined the Dog Tag Art team in the Spring of 2012. She has a background and education in design and illustration. Originally a contributor as a dog tag artist, Pia is currently the Creative Director at Dog Tag Art. She also helps out with administrative duties and is the colorist on our web comic series This American Dog. Pia lives in West Asheville with her husband Paul and two cats, Osaka and Churps.




Paul Wuerfel

Paul Wuerfel joined Dog Tag Art in the Fall of 2013. He has a background and education in design and various visual mediums. Paul is currently a Production and Quality Assurance Manager at Dog Tag Art, making sure that every tag is perfect before it is shipped off to our customers. When he's not hanging out with his wife Pia and their two cats, he practices yoga, writes music, and performs with his band.





Watch this video to see a typical day at Dog Tag Art:



Our company is located in the beautiful mountains of western North Carolina:

Dog Tag Art
370 N. Louisiana Avenue
Suite H-1
Asheville, NC 28806

(it's a mile from downtown Asheville, NC)

Telephone: 855-364-8242
Email Us


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