Your dog is a winner, and if there's one thing winners don't do it's wear flimsy-whimsy pet ID tags! Oh, yeah, and they don't lose, either... But they especially don't wear weak custom dog tags! That's why we've taken the liberty to create the 'CHAMP! pet Name Tag' emblazoned with a title most-befitting of a pet of your caliber. Bright and clearly legible, the color and shine of this bad boy is certified to never fade or scartch away, and the tag will never ever twist, snap or break in any way whatsoever. That right there, ladies and gentleman, is a guarantee, a sure-thing, a pledge of truth, just like your pet's ability to... you guessed it - Win!