We Keep Best Friends Together

About Us

"We keep best friends together with quality, technology and style."

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off.  One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned.  Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number."  Jack was  traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.  

Jack and Maggie

The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter.  It will also show any address you choose on a Google Map.  It lets finders see important info about your pet immediately.

While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in it's own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare.  It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.  

 


 

Russ Barker

In December of 2009 Jack was joined by Russell Barker. With over 10 years of previous experience in the e-commerce field, Russ saw great potential in Dog Tag Art. Russ has an educational background in Multimedia Art and Design. He is now the Chief Executive Officer (CEO) and oversees the overall day to day operations here at Dog Tag Art. Russ is a veritable jack-of-all-trades around the office and is very hands-on with many projects within the company. When not busy raising his three boys and taking care of business, Russ enjoys video games, reading, and watching various movies and television series.

 

Paul Wuerfel

Paul Wuerfel joined Dog Tag Art in the Fall of 2013. He has a background and education in design and various visual mediums. Paul is currently Head of Production at Dog Tag Art, managing the whole of our production line and the team that works on it. He keeps track of every moving part and takes care of initiatives to increase efficiency and quality. When he's not hanging out with his wife Pia and their two cats, Paul practices yoga, writes music, and performs with his band.

 

Samantha Dana

Sam started working at Dog Tag Art in 2017 when she moved to Asheville from New Jersey. The mountains, camping, good food and drinks and great music lead her here. When she isn't sliggin tags at the office, she is off on adventures with her husband Gordy and their two mutts Chai and Junta. Sam loves to travel to see her favorite band Phish, enjoys gardening, taking care of her house plants, cooking and making stained glass art.

 

 

 

Knox Jolly

Knox joined the Dog Tag Art team in March of 2019 shortly after graduating from Western Carolina University in December of 2018 with a Bachelor’s degree in Art. She currently lives with her loving partner, Tyler, and their equally loving 14-year-old chihuahua named Tippy. In her free time she enjoys making art, playing guitar and singing in her band Pickpocket Class, roller skating, and playing video games.

 

 

 

Holly Mathews

After working in the printing business for almost 23 years, I made the decision to start over. Having designed tags for 10 years for Dog Tag Art, I already knew that we share the same values when it comes to helping animals in need. The most rewarding part of my job is being able to help so many all over the world!

 

 

 

 

Candice Porter

Paul Wuerfel joined Dog Tag Art in the Fall of 2013. He has a background and education in design and various visual mediums. Paul is currently Head of Production at Dog Tag Art, managing the whole of our production line and the team that works on it. He keeps track of every moving part and takes care of initiatives to increase efficiency and quality. When he's not hanging out with his wife Pia and their two cats, Paul practices yoga, writes music, and performs with his band.

 

 

 

Avery Griggs

Paul Wuerfel joined Dog Tag Art in the Fall of 2013. He has a background and education in design and various visual mediums. Paul is currently Head of Production at Dog Tag Art, managing the whole of our production line and the team that works on it. He keeps track of every moving part and takes care of initiatives to increase efficiency and quality. When he's not hanging out with his wife Pia and their two cats, Paul practices yoga, writes music, and performs with his band.

 

 

 

Watch this video to see a typical day at Dog Tag Art:
 

 


 

Our company is located in the beautiful mountains of western North Carolina:

Dog Tag Art
19 Old Leicester Highway
Asheville, NC 28804

Telephone: 855-364-8242
Contact Us


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