About Us

"We keep best friends together with quality, technology and style."

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off.  One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned.  Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number."  Jack was  traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.  

Jack and Maggie

The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter.  It will also show any address you choose on a Google Map.  It lets finders see important info about your pet immediately.

While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in it's own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare.  It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.  



Russ Barker

In December of 2009 Jack was joined by Russell Barker. With over 10 years of previous experience in the e-commerce field, Russ saw great potential in Dog Tag Art. Russ has an educational background in Multimedia Art and Design. He is now the Chief Executive Officer (CEO) and oversees the overall day to day operations here at Dog Tag Art. Russ is a veritable jack-of-all-trades around the office and is very hands-on with many projects within the company. When not busy raising his three boys and taking care of business, Russ enjoys video games, reading, and watching various movies and television series.


Paul Wuerfel

Paul Wuerfel joined Dog Tag Art in the Fall of 2013. He has a background in Visual, Industrial, and Mechanical Production Design. Paul is the Chief Operations Officer (COO) at Dog Tag Art, streamlining production processes via creative mechanical solutions, and innovative data automation. In his free time, he writes/performs music with his band, practices yoga, and speedruns Mega Man 2 with his cat, Churps.




Knox Jolly

Knox Jolly joined the Dog Tag Art team in March of 2019, shortly after graduating from Western Carolina University with a Bachelor’s degree in Art. As a Production Manager, Knox is responsible for data automation, quality assurance, and order fulfillment. She currently lives with her loving partner, Tyler, and their equally loving 14-year-old chihuahua named Tippy. In her free time Knox enjoys making art, playing guitar and singing in her band Pickpocket Class, roller skating, and playing video games.



Holly Mathews

Having designed best-selling tags for Dog Tag Art for 10 years, Holly Mathews knew that we share the same values when it comes to helping animals in need. Holly has over 23 years of experience in the printing business and currently oversees all website orders from start to finish and is our Customer Service Manager. She also handles all donations through our Shelter and Rescue Program. The most rewarding part of her job is being able to help so many animals all over the world! Holly has 2 dogs, Bella and Buddy and a cat, Emma. She enjoys listening to music and binge-watching documentaries, mysteries, and romantic comedies as well as spending time with family and friends.




Watch this video to see a typical day at Dog Tag Art:



Our company is located in the beautiful mountains of western North Carolina:

Dog Tag Art
19 Old Leicester Highway
Asheville, NC 28804

Telephone: 855-364-8242
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