About Us

"We keep best friends together with quality, technology and style."

Dog Tag Art was purchased by Grace Stakeholders Investments in 2022. Grace Stakeholder Investments is an employee-owned company.

Dog Tag Art was founded in 2008 by Jack Carrier to solve a problem. The spark for his idea was his old Chocolate Lab that was persistent in one thing: wandering off. One evening Maggie wandered off with outdated tags that resulted in a complicated web of phone calls and worry before she was finally returned. Jack thought, "there has to be a better way for a finder to contact me, WITHOUT it depending on a phone number." "Virtual Leash," the solution to that problem, was launched in 2010. Virtual Leash solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robocall), text messages, email, and Twitter. It will show any address you choose on a Google Map. It lets finders see important info about your pet immediately.

Dog Tag Art launched pet id tags in June 2009, while Virtual Leash was in development. Dog Tag Art grew to become a community of pet lovers built around fun, art, beloved pets, and giving back to support animal welfare. It continues to grow and attract more artists and user-submitted "super-models".



Russ Barker

Russell Barker joined Dog Tag Art in December of 2009.  With over 25 years of experience in the e-commerce field, Russ oversees the day to day operations at Dog Tag Art as the Operations Manager.  Russ has an educational background in Multimedia Art and Design.  He is a veritable jack-of-all trades around the office and is very hands on with many important projects within the company. Over the years, Russ has played a major role in the growth and success of Dog Tag Art. When not busy raising his 3 boys and taking care of business, Russ enjoys collecting vintage vinyl records and action figures from the 70's and 80's.



Colby Davis

Colby Davis joined Dog Tag Art as General Manager in 2021.  Colby has an educational degree and background in Digital Media with experience in Production Design and operations management.  Overseeing production, Colby leads an effective team, implements efficient processes, and streamlines day-to-day operations.  Colby appreciates being a part of management at a company where everyone works hard and is very hands-on.  Colby enjoys fly fishing, playing golf, making art, and being outside with friends in his free time.




Holly Mathews

Having designed best-selling tags for Dog Tag Art for 10 years, Holly Mathews knew that we share the same values when it comes to helping animals in need. Holly has over 23 years of experience in the printing business and currently oversees all website orders from start to finish and is our Customer Service Manager. She also handles all donations through our Shelter and Rescue Program. The most rewarding part of her job is being able to help so many animals all over the world! Holly has 2 dogs, Bella and Buddy and a cat, Emma. She enjoys listening to music and binge-watching documentaries, mysteries, and romantic comedies as well as spending time with family and friends.




Watch this video to see a typical day at Dog Tag Art:



Our company is located in the beautiful mountains of western North Carolina:

Dog Tag Art
106 Flow State Vista
Asheville, NC 28804

Telephone: 855-364-8242
Contact Us

Our Press - Testimonials - Terms of Use - Privacy Policy