"L stands for LOVE," screams this flashy neon lover boy beauty. Nothing lets your most loyal sweetheart know how adored he truly is than a purdy little token of love to wear like a gold medal around his neck. The winner of my human's love is exactly what this sweet 'Neon Purple Hearts Dog ID tag' says to your little one - and the rest of the world. Out of all of our custom dog tags, nothing really shows the tender affection you've grown for your best bud than gloriously glistening purple hearts.