Privacy policy

Privacy Policy

Last updated: November 19, 2025

Dog Tag Art operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Dog Tag Art is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding the collection, processing, and disclosure of your personal information.

By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand our collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you or another person. Personal information does not include de-identified or aggregated information. We may collect or process, among other things:

  • Contact details: Name, address, billing address, shipping address, phone number, and email address.
  • Financial information: Credit/debit card numbers, payment, and transaction details.
  • Account information: Username, password, security questions, preferences.
  • Transaction information: Details of viewed, carted, wishlisted, purchased, returned, exchanged, or canceled items and transaction history.
  • Communications: Information contained in customer support or other correspondence with us.
  • Device information: Device, browser, network info, IP addresses, and unique identifiers.
  • Usage information: How you interact with the Services, navigation, pages visited, clicks, timestamps, etc.

Sources of Personal Information

We collect information:

  • Directly from you (e.g., account creation, communications, order submissions).
  • Automatically through the Services (e.g., via cookies and similar technologies).
  • From service providers acting on our behalf (e.g., payment processors, analytics providers).
  • From partners or other third parties.

Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, web beacons, and similar tracking technologies for various purposes, including:

Site Operations

To enable essential functionality, such as cookies for login, shopping cart features, and account management.

Analytics and Performance

  • We use Google Analytics to collect usage statistics and understand visitor interactions.
  • We use Hotjar to analyze user behavior and improve our Services (e.g., via heatmaps and session recordings).

Advertising and Marketing

  • We use platforms like Google Ads, Meta Platforms (Facebook/Instagram), and Pinterest Ads to deliver customized ads, measure ad campaigns, and remarket to users across the web and on social media platforms.
  • We utilize Mailchimp for managing our email marketing campaigns and communications. Mailchimp may collect data via its own cookies and tracking technologies.

User Control Over Cookies

For more details or to manage your cookie preferences, please see our Cookie Policy or the cookie banner on our site.

You can manage your preferences or opt out of certain tracking through the banners or by visiting:

*Please note that disabling certain tracking may affect your experience with the Services.*

How We Use Your Personal Information

  • Provide, tailor, and improve our Services and your shopping experience.
  • Process payments, fulfill orders, manage your account, and personalize product recommendations.
  • Conduct marketing and advertising, including showing you relevant ads based on your activity on our site and elsewhere via platforms like Google Ads, Meta Platforms, and Pinterest.
  • Use Mailchimp for sending newsletters and promotional content.
  • Monitor, secure, and prevent fraud on our Services.
  • Communicate with you, including for customer support.
  • Comply with legal obligations and enforce our policies.

How We Disclose Personal Information

We may share your personal information with:

Service Providers and Vendors

Including Shopify, payment processors, fulfillment partners, analytics, and marketing providers (e.g., Google, Meta, Pinterest, Hotjar, and Mailchimp).

Advertising and Business Partners

For targeted advertising and analytics. Our partners may use information as described in their own privacy policies. Opt-out links are provided above.

Other Parties

  • With your consent: When you link accounts to third-party services or interact with social plugins.
  • As required by law: In response to lawful requests or as part of business transfers (e.g., in the case of a merger).

Relationship with Shopify

The Services are hosted by Shopify. Information you submit will be shared with Shopify and may be processed in countries other than where you reside. Shopify may use your information for analytics and to provide or enhance their services. For more, see the Shopify Consumer Privacy Policy.

Your Rights and Choices

Depending on where you live, you may have the rights to:

  • Access, correct, or delete your personal information.
  • Opt out of “sale,” “sharing,” or targeted advertising as defined by law.
  • Restrict processing or withdraw consent (where applicable).
  • Manage your marketing communication preferences.

To exercise these rights, you can:

  • Use links on our site.
  • Contact us directly (see Contact section below).
  • Use official opt-out tools and browser signals, such as Global Privacy Control.

Children’s Data

We do not knowingly collect information from children under the age of majority in your jurisdiction. Contact us if you believe a child has submitted information to us.

Security, Retention, and International Transfers

We take commercially reasonable steps to secure your data, but no method is 100% secure. Your data may be stored and processed in jurisdictions outside your own, including the US and Canada. We use appropriate safeguards for international transfers when required by law.

Changes to This Policy

We may occasionally update this Privacy Policy. We will notify you of changes as required by law.

Contact Us

For privacy questions or to exercise your rights, email holly@dogtagart.com or write to:

106 Flow State Vista
Asheville, NC, 28804, US