Our Story (Since 2008)
Founded by Jack Carrier to protect his wandering Chocolate Lab, Maggie. Over 15 years later, our core mission remains exactly the same: ensuring every lost pet gets home safely. Today, we are proud to operate as an employee-owned company, dedicated to quality, local craft, and innovation.
New Home, Same Passion
To serve our community better, we’ve packed up our operations and moved to our brand new fulfillment facility in Arkansas! This physical relocation helps us streamline our manufacturing workflow, expand production capacity, and preserve lightning-fast order fulfillment.
Meet Our Team
Holly Mathews
Customer Service & Order Manager
With over a decade of dedicated service to our community, Holly oversees every single order from start to finish. Working remotely alongside her beloved pups, Bella & Buddy, Holly ensures your custom designs are handled with maximum love, care, and precision.
Shelter & Rescue Donations
We strongly believe in supporting animal rescue organizations across the country. A dedicated portion of every single purchase goes directly toward donating custom ID tags and safety supplies to shelters and non-profit rescue loops worldwide, helping vulnerable pets stay protected while they wait for forever homes.
